The M word

It’s the word that draws strong reactions. You either love it or hate it. But regardless of your viewpoint, for many, it is the word that defines us. The word? Mumpreneur Going by the definition above, I am a mumpreneur. I started, with Monique Filer when we had young children – in fact my

Why are Mums Feeling so Overwhelmed?

Mums today are not only undervalued and misunderstood, they are totally overwhelmed. I have coached more than 50 mums in business over the past twelve months and I have repeatedly seen women arriving overworked, underpaid and exhausted as they juggle their business and family life. Why is this? Well here are my thoughts about why

Mindset: From Success to Wealth

As I journey along in my business adventures I realise many things. Things that I wouldn’t have really understood at the beginning of my journey. Not because I am not smart enough to understand, it’s because it has been a progressional process that I could only truly understand by experiencing them. Recently I recognized that

Should Friends Go Into Business Together?

This is probably one of the first things people ask Monique and I about our company. And the answer for us is an easy one. Here’s why. Monique and I started our journey together, I think that’s a really big key to our success – both in business, and in friendship. For those who

CONFIDENCE : Ausmumpreneur Mini Challenge Part 1

For women to be successful in business focusing on confidence is key. Katrina McCarter of Marketing to Mums shares her wisdom and explains why she’s passionate about helping women to be more confident in their business.

5 Opportunities for Mums to Experience Greater Business Success

Mums are entering business at a rapid rate as they look for greater flexibility, a solution to childcare issues and more meaningful work. Mums are highly skilled, educated and resourceful yet the success of women in business is not reflective of this. Today I want to highlight 5 things mums in business can do to

CONFIDENCE : Ausmumpreneur Mini Challenge

*** STARTING ON 18 APRIL 2017 *** Grow your confidence as you grow your business! Join Ausmumpreneur Expert, Katrina McCarter of Marketing to Mums as she teaches you 6 tasks which can be implemented over thirty days to really boost your confidence in business. This mini challenge consists of 2 parts – Part 1 and

Start Your Business Guide

Are you dreaming about starting, but not sure where to start? We have created this guide to help small business owners wanting to get started on the entrepreneurial journey. We’ve included the essentials you’ll need to get started and to help you to navigate the path. There’s even a handy checklist at the back for

Mums Rule The World

Women are the power brokers of the universe.  According to Canadian Research, mums are responsible for more than $132 billion in spending every year in Australia.  They say that if mums were an industry they would be the largest contributor to GDP. They control more than 80% of all consumer spending decisions. Women are emerging

The Ins and Outs of Teaching Kids About Money

It’s no secret that children pick up many habits from their parents. Along the same lines as inheriting a fear of snakes, kids find it easy to recognise patterns in money saving behaviour and mimic them. And with research showing that one in four Aussies suffer from financial stress, it’s important to educate kids about

Business Experts, Mentors and Coaches Wanted

  Are you a business coach or mentor that specialises in working with mumpreneurs? We now have positions vacant for new AusMumpreneur Expert Coaches and Mentors This includes experts in the following areas: Business Sales Marketing PR Finances Mindset Funding Product Development Accounting Tech Manufacturing Importing Exporting Trademarks Insurance Our experts will be showcased on

The Vase

You take a deep breath before you walk into your mum’s bedroom. You see you beautiful yet frail body laying there, just a shadow of her former vibrant self. As smile spreads across her face when she sees you. As you approach her bed she reaches out her bony hand for you to hold. You

How To Effectively Sell More Of Your Products Online

It’s getting close to the business end of the year and for most of us with eCommerce businesses we’re heading into potentially the busiest sales period of the year. Yet when chatting to many Productpreneurs, lately, I hear a real mixed bag of emotions: Nervous that they won’t have bumper sales this Christmas. Anxious about