Mums Rule The World


Women are the power brokers of the universe.  According to Canadian Research, mums are responsible for more than $132 billion in spending every year in Australia.  They say that if mums were an industry they would be the largest contributor to GDP. They control more than 80% of all consumer spending decisions. Women are emerging

How to plan a killer Christmas campaign


It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns. Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!). Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent

Queensland Home Based Business Grant Apply Here


The Queensland Government is making grants of up to $5000.00 available to home-based entrepreneurs in what is the first program of its kind in Australia. Under the Queensland entrepreneurs of Tomorrow Home Based Business Program funding will be available to stay-at-home-parents seeking to establish or develop home based businesses. The Government has committed $1 Million over

pinterest VS instagram: which one’s best for YOUR business?


With photographs, illustrations, diagrams and infographics – small businesses like yours can use visual media to incredible effect. For social media heavyweights Pinterest and Instagram, usage has soared over recent years – and they are now firm favourites for individuals and companies alike. But, if your business is small, you probably don’t have the time

Pinterest: 3 inspired ways to make pinterest work for you


Part moodboard, part shopping list, part ‘my perfect life’; it’s no wonder Pinterest has become the 3rd largest social network worldwide behind Facebook and Twitter, particularly beloved by women 25-45 in search of a quick inspiration fix. According to RichRelevance Pinterest drives 25% of retail referrals, so for businesses in search of a relatively quick

Really clever ways to use Instagram for business


Really clever ways to use Instagram for business There is an increasing need to tell a story about ourselves and our business through social media. Platforms such as Instagram allow businesses to upload photos and video to give the user a glimpse into their world. It is the fastest growing network to date with 150

How the ‘big brands’ use pinterest & instagram


  If you have an ecommerce store it has the perfect opportunity to use social media like Pinterest and Instagram to show off your wonderful product images. It is not just a matter of showing them off though; you must do this in a way to gain interaction or engagement from your followers. “The use

Using Google+ in Your Online Marketing Strategy


Google+ was launched by Google in June 2011 as another social media network.  Google+ has taken a while to gain traction and even today many say that it is like a ghost town.  However, more and more businesses are using Google+ as part of their online marketing strategy. I firmly believe that it is a

Is Facebook All About The Numbers?


    Over the past 6 months or so, there has been many business owners disheartened by the decrease in reach and visibility of page posts.  When I say “many” business owners, I should probably say “most” business owners.  Less likers are seeing posts – that is a fact!   1.  If your business has been greatly

Starting A New Business – What To Do First by Jayne Day


You have a fabulous business idea and can’t wait to get started. Before you start marketing your business you need to have a few basic things in place. There is some legal requirements such as applying for an ABN number and registering business name and there is others that will differentiate your business between a